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ProReal Ltd Privacy statement:

Your privacy and the data security of our software platform is of the utmost importance to us. This statement is about the care we take with your data if you use our website and if you use our virtual world avatar technology. To find out more about this, or to request a copy of our Data Protection and Security Policy, please email us at This Privacy Statement also covers use of any of our software and services provided under the trading name Rethinkly™.


The headline

Your data is your data – we limit what we ask you for, restrict our access and take care of it, and we never sell it to others.

About cookies

Cookies are little data files that store information in people’s web browsers and almost all websites use them. We’ve tried to keep our use of cookies to the absolute minimum. Cookies are used on our website when you submit information to us (filling out a form, for example). Some of the sites linked to our website also use cookies, for example Microsoft Forms and Google Analytics – they each have different policies.

Essential cookies on website:

Cookie NamePurposeDurationCookie Type
XSRF-TOKEN Used for security reasons Session Essential 
hs Used for security reasons Session Essential 
bSession Used for system effectiveness measurement 30 minutes Essential 
ssr-caching Used to indicate the system from which the site was rendered 1 minute Essential 
svSession Used in connection with user login 12 months Essential 
fedops.logger.defaultOverrides Used for stability/effectiveness measurement 12 months Essential 


How to manage your cookie choices

Most internet browsers accept cookies automatically but you can change the settings of your browser to erase cookies or prevent automatic acceptance if you prefer. The links (below) explain how you can control cookies via your browser - remember that if you turn off cookies in your browser then these settings apply to all websites and may result in parts of other sites no longer working correctly.


Our newsletter database

Visitors to our website can add themselves to our newsletter database. We ask for your first name, last name and email address. We have to keep this information so we store it on a secure, UK-based server and we further protect it using restricted access password-protection. We do not and will never share your details with third parties: we will only use your data to send you our newsletters and details of ProReal Ltd events and webinars. In some cases, we use third party software to send out a newsletter, and this requires us to add your email address to that software.


How we handle your data when you email us or complete a form

We will only use your data to reply to an email enquiry or issue you with an invoice if you have completed a form or order. We will not use this data for any other purposes.


How we handle your data when you use the ProReal software

We may need to keep a record of your name and email address so that you can sign into the software. We do not use this data for any other purposes.

When you use our software, we ask you to agree to ProReal's terms of use (we call it ProReal Application Licence Terms and Conditions). For legal reasons, we need to keep a record of this acceptance. We do not use this data for any other purposes.

We collect data about how you use the software. This includes the time accessed, which link was used to start ProReal, and what version is used. This is used for aggregated reporting and technical support. We do not use this data for any other purposes.


ProReal ‘World’ data

Data which you create using the ProReal software is usually stored on your device. You can remove this by deleting it.

If you share data using ProReal, it is stored on our server so that the other participant(s) can see it. You can remove this by deleting it, or by asking us to delete it for you. Any data you don’t access for more than 90 days is deleted by us.

We don’t read any data you store on our servers, except where you ask us to do so (e.g. for technical support). We do not use this data for any other purposes.


Data transfers

When we store your data, we do so only on UK-based servers. We will not knowingly transfer your data outside the UK unless we have your explicit consent.


Protection of ProReal and others

In exceptional circumstances, we may be asked to release personal information when instructed by law enforcement agencies or to protect the safety of ProReal employees, our customers, or others. We reserve the right to do this in good faith and at our sole discretion.


Keeping Your Information

We will only store your name, email and any World data on our systems if: (a) it is needed for the purposes which we have conveyed to you; (b) we are required by law to maintain such information; or (c) it is needed for us to address any issues or inquiries that you may have. When your information is no longer required, or when you ask us to, we will delete all such information.


Security Measures

In order to protect both the personal information and the general information that we receive from you through your use of the ProReal Service, we have implemented various security measures. For example, when you enter sensitive information on our online forms, we encrypt that information using secure socket layer technology (SSL). We also follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. Please keep in mind, however, that there is always some risk whenever you give out personal information online.


Making changes to your data

We encourage you to update your email address if it changes so that we have a means of contact. You may cancel your account, ask us to tell you and delete any data we have of yours, and/or opt out of ProReal newsletters at any time. To make any changes, or if you have any questions, comments or concerns about our service or this Privacy Statement, please contact us at